130: Bridging the Gap Between Marketing and Innovation with WordPress Web Hosting Expert AJ Morris

27/04/2017 37 min
130: Bridging the Gap Between Marketing and Innovation with WordPress Web Hosting Expert AJ Morris

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Episode Synopsis

AJ Morris from Liquid Web joins Chris Badgett of LifterLMS on this episode of LMScast. AJ shares his journey from working in a school environment to becoming a product manager at Liquid Web.

Liquid Web is a hosting platform that provides you with easy accessibility to backups for your website. Liquid Web also has iThemes Sync, which allows you to manage all of your WordPress sites from one place. You can install and update plugins across all of your sites at one time.

The goal of a business is to create customers. So it is important to understand the mindset of the customer when you are trying to sell to them. Understanding how your team understands the mindset of the customer is also important, because they are the ones creating the product for them. Chris and AJ toss this idea around, and AJ shares tips from his experience as a product manager.

Working with people who have less experience in a certain area than you can be frustrating. Chris and AJ riff about how patience and putting yourself in the customer’s or student’s shoes will help you work well with them.