I don’t like how comfortable humanity has become with calling a piece of artwork a “failure” if it doesn’t meet a certain financial expectation. This approach to evaluating art negatively impacts what we’ll create in the future.
The prevalence of analytics has irreparably ruined our creativity as a species. Being able to see how well a TV show “performs” influences studios’ decisions of what to invest in by reducing art to a mere popularity contest. Viewership statistics pressure studios to pressure artists into spending their time and effort toward appealing to others instead of telling the story they want to tell.
Art is subjective, and though subjectivity is influenced by many things, none of those things are how much money it makes or how popular it is. Objective measures like these are not how we should measure the validity of art. If these are the metrics are prioritized above all else, future art will reflect that. Filmmakers—and artists as a whole—will exhibit less originality.
We are all too different from each other and it is not sustainable for every piece of artwork or every product to reach 100% market saturation . Appealing to a global palate is a surefire way to make the blandest art. Ultimately, we will all suffer from that result.

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