Since becoming executive director of the Hong Kong Shark Foundation, Andrea Richey has given numerous talks in schools and private companies, lobbied heavily for major restaurant groups to cease serving shark's fin, and tirelessly championed marine conservation to an occasionally apathetic public.  What was the lightbulb moment that made her decide to devote her life to shark conservation? How does pro bono work give purpose to marketing agencies and what are the business benefits? What does it mean to be a global citizen who calls Hong Kong home?All this and more, in my conversation with the activist they call the "Shark Lady."

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