Williams is a trainer  and speaker on how to look at  customers from the metaphor of romance.In this episode you’ll learn about:How to apply the concept of romance to salesThe “Wow System” which is surpassing your customers expectationsWhat companies need to do to secure customers affectionTips on how to take advantage on being able to add value to your customers by elevating their status“We all want to feel like we are Kings. Living in a city can be a little hustle and bustle. [We]  ignore each other and we're just trying to get a service done and  just go about our  way, [so] to have that human touch is rare.” - Don WilliamsDon talked about his personal experiences being a customer and how he gained different knowledge and perspective of taking care of customers. Among all the things he talked about is self-care, something that believe it or not is the initial thing you need to do to take care of others, of your customer. He discussed the value of gratitude and perspective - two things that certainly get your customers all hooked up with your service.“Knowledge without action is just trivia. Knowledge, plus implementation is power.” - Don WilliamsLinks:Website:  https://donwilliamsglobal.com/

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