Want to know the secret sauce that makes live selling so much more profitable—and fun—than traditional eCommerce? It all comes down to Customer Lifetime Value (CLV). In this episode of Live Sale Secrets, we’re diving into why live selling creates loyal customers who buy more often, stick around longer, and make growing your business way easier. No boring math, I promise—just real talk on why my customers keep coming back (and why I randomly send them fuzzy socks and sloth plushies). Plus, I’ll break down how live selling lets you outlast rising ad costs, build a community instead of just a customer list, and turn one-time buyers into lifelong superfans. If you want more sales and more fun in your business, this episode is a must-listen!

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