In this episode of Livabl Launch, Matthew Slutsky sits down with Riz Dhanji, Founder and President of RAD Marketing, to talk about everything from Elton John buying at King Toronto to the state of Canada’s pre-construction market. Riz shares the fascinating story behind Elton’s purchase, underscoring the architectural significance of King Toronto and what it means for the city.
The conversation dives into today’s challenging housing market, where stalled launches and tightened financing are colliding with immigration. Riz explains why the next few years may bring little new supply, setting the stage for serious affordability issues by 2028 and beyond. He outlines the policy changes, such as lowering development charges, adjusting presale requirements, and rethinking restrictions on foreign buyers, that could help unlock the hundreds of thousands of units already zoned and ready to build.
Riz also gives insight into the changing buyer profile, with end users and long-term investors now driving demand, and how marketing strategies must adapt. From building full model suites to rethinking unit sizes, RAD Marketing’s approach blends bold creative with disciplined sales execution.
Whether discussing opportunities in Calgary or strategies for Toronto, Riz makes clear that adapting to today’s realities will be critical for both developers and buyers looking ahead.

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