"The Lean Startup" advocates for a new approach to building and launching businesses based on validated learning through experimentation. It argues that startup success is not random but can be engineered by following a specific process. The core of this methodology involves quickly building a "minimum viable product" (MVP) to test fundamental assumptions with real customers. This allows entrepreneurs to measure customer reactions, learn from the data, and decide whether to pivot their strategy or persevere. The book emphasizes iterative development, actionable metrics over vanity metrics, and a culture of continuous learning to minimize waste and increase the chances of creating successful innovations, applicable to both startups and established companies.

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