Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.(00:00) - Your kettle has a sonic brand
(00:30) - Introduction
(00:53) - Why is audio branding important?
(03:01) - Jodi’s pick: Intel
(06:31) - Mark’s pick: Sega
(09:00) - Jodi’s pick: McDonald’s
(12:16) - Mark’s pick: KFC
(13:14) - Jodi’s pick: Netflix
(15:08) - Mark’s pick: macOS startup chime
(17:53) - Jodi’s pick: State Farm
(19:37) - Mark’s pick: Cadbury
(21:34) - Jodi’s pick: Renault
(23:55) - Mark’s pick: Xbox 360
(24:49) - Midamble
(27:14) - Building the final list
(28:14) - Honourable mentions
(32:15) - Making people pay attention
(35:16) - Pearl and Dean
(36:15) - The Audio Branding podcast
Listen to the Audio Branding podcast, and book Jodi for your next project.

Ver todos los episodios