See our extended show notes at https://www.centerforengagedlearning.org/gamifying-multimedia-writing/Dr. Travis Maynard found a game called “Silicon Valley Startups” at a Goodwill store and turned it into the basis for introducing his professional writing and rhetoric students to the skills and concepts needed for brand development and producing print, digital, audio, and video campaigns. He joins the podcast to share some of his lessons learned and ask our panel about ways to battle project and semester fatigue while making subtle improvements to a fun idea. Jill McSweeney rejoins the podcast along with John Spencer and Annelise Weaver to share their insights and ideas to keep students engaged and compare and contrast class projects from working on projects as a professional.  This episode of Limed: Teaching with a Twist is hosted by Matt Wittstein and produced by Dhvani Toprani and Matt Wittstein in collaboration with the Elon University Center for Engaged Learning.

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