The social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands?We’ll break down: ✅ The AT Protocol & its decentralized approach ✅ How it differs from traditional social media ✅ Opportunities for marketers on Bluesky ✅ The future of social media & user controlIs decentralization the next big thing in social media? Tune in to find out!🔔 Subscribe & stay ahead in digital marketing!(00:00) Intro(00:49) What is Authenticated Transfer or AT Protocol?(02:07) How does AT Protocol work?(03:42) How is the AT Protocol Different from Traditional Social Media?(05:16) How Can Marketers Expand Their Brand Presence on AT Platforms like Bluesky?(07:28) How Could the AT Protocol Change Social Media in the Future?

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