Unlock the potential of employee advocacy for B2B brands with our latest podcast episode, focusing on the rise of Roblox as a popular online platform. Discover how Roblox offers an immersive gaming experience to digital natives by combining the metaverse, social media, and commerce, delivering significant benefits to big brands. We delve into how brands leverage this platform to engage audiences, create interactive experiences, and solve various marketing use cases. Learn about the advantages of employee advocacy, including increased brand visibility, credibility, and lead generation. Uncover the strategies that enable better talent acquisition, enhance employee engagement, and strengthen customer relationships. Understand the role of employee advocacy in establishing thought leadership and overcoming challenges to maximize its impact. Our discussion also touches on the evolution of social media algorithms and the growing demand for authentic content, making employee advocacy more critical than ever. Tune in to explore the future of employee advocacy, the integration with social selling, and the impact of remote work models. Join us to see how investing in robust advocacy programs can position B2B companies for success in the dynamic digital landscape.

(00:00) Intro
(01:20) What is employee advocacy?
(02:33) What are the employee advocacy benefits for B2B brands?
(06:39) In B2B companies, what are the implementation challenges to employee advocacy?
(08:44) What is the likely future of employee advocacy?
(12:20) Conclusion

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