ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#4: AI-generated images - What does it mean for marketers?"
Episode Synopsis
Let's talk about how generative AI affects content creation and marketing. The emergence of generative AI, which produces high-quality visuals, is causing controversy due to copyright concerns. This episode explores the future of image synthesis and its role in marketing, plus potential solutions for creative professionals.
(00:00) Introduction
(01:24) Scientific understanding of why visual content is significant in the human context
(03:53) Real-world examples of marketing campaigns that establish the undisputed place of visual content in marketing
(06:44) Emergence of generative AI as a controversial source for sourcing disntinct visuals for marketing
(12:10) Likely future of image synthesis and its place in the marketing domain
(00:00) Introduction
(01:24) Scientific understanding of why visual content is significant in the human context
(03:53) Real-world examples of marketing campaigns that establish the undisputed place of visual content in marketing
(06:44) Emergence of generative AI as a controversial source for sourcing disntinct visuals for marketing
(12:10) Likely future of image synthesis and its place in the marketing domain
In God we trust