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Listen "#35: Serving Ads for the Users: Harnessing Dynamic Ads to Maximize ROI"
Episode Synopsis
Dynamic ads have revolutionized digital marketing by providing personalized advertising experiences, driven by user data and enhanced by AI technology. As digital marketing evolves, platforms like Google and Meta lead the charge, significantly boosting the effectiveness and return on investment (ROI) of digital ads. Despite the dominance of static ads, dynamic ads offer a more personalized approach, adapting content based on user demographics, browsing history, and real-time behavior. In this episode let's explore different types of dynamic ads, their benefits, and the likely future of dynamic ads that can help make the ads better from a user's perspective.
(00:00) Introduction
(01:13) What are dynamic ads?
(02:42) Types of dynamic ads
(04:46) Dynamic ads have been with us for a while
(08:54) The advantages of dynamic ads
(10:01) The likely world of dynamic ads
(00:00) Introduction
(01:13) What are dynamic ads?
(02:42) Types of dynamic ads
(04:46) Dynamic ads have been with us for a while
(08:54) The advantages of dynamic ads
(10:01) The likely world of dynamic ads
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