It's been 5 months since Twitter was re-branded to X.com. Neither this rebranding makes the platform's transition to an "everything app" clear nor does it fulfil the promise it stands for. Considered to be one of the worst rebranding of 2023, the users, business community, marketers and brand strategists are confused. Starting from the backstory of the 'X' name, the episode navigates through what experts have to say, a data-driven take on the rebranding, the inconsistency of what the platform stands for and the brand, and critical questions this rebranding has raised for marketers and businesses.

(00:00) Introduction
(01:13) Backstory of Elon Musk's X-cessive obsession
(01:55) What the media and brand experts have to say about X?
(04:16) An interesting data-driven spin to the story
(08:04) Looking for the 'why' of rebranding in Twitter CEO's posts
(12:05) Does renaming to X follow accepted principles of rebranding?
(15:27) What does all this mean for businesses and marketers?

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