This week I revisit the topic of the importance of Lighting Showrooms, but this time with a focus on the showroom-side of the equation. Why are showrooms (particularly lighting ones) still valuable for consumers? What value do they add that consumers can't get elsewhere? What is the key to a great showroom experience? I end with what I see to the biggest challenge to continued showroom shopping behavior. Join the conversation and let me know what you think! I appreciate your continued support! Fixture Finder Lighting Jobs Email Lisa

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