It's no secret, independent lighting showrooms are my passion, and for years the Lighting Showroom Association has been circling this marketing concept of "Why Lighting (and Fans and Lamps and Electrical Devices)" to push consumers into our market. In this episode, I review my take on why I think this concept is important and needed in our industry and also why the time is now to finally make it happen. Have a suggestion? Join the conversation! If you'd like to see our original conceptual videos on this, you can see them here:  https://pacelighting.com/why-lighting.  Fixture Finder Lighting Jobs Email Lisa

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