This week I'm discussing the "Paradox of Choice" as defined by author Barry Schwartz and the impact too much choice can have on everything from our products displays to sales in our showroom. At what point is there just too much choice for our customers? And how to we convince customers to satisfice in their selections rather than stay on the constant (and never-ending) search for perfection? I can't wait to hear your thoughts and examples of too much choice in your showrooms -- message the podcast on Instagram @lightfiles or send me an email [email protected].  Fixture Finder Lighting Jobs Email Lisa

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