Join The Silk Way RoadshowToday, we dive into one of the most dynamic and culturally layered regions in the world: the Gulf.From the futuristic skyline of Dubai to the deeply rooted traditions of Riyadh and the strategic diplomacy of Doha—doing business in the GCC requires more than ambition. It demands cultural fluency.My guest is Corina Goetz, a trusted advisor and expert in Middle Eastern business culture who has spent over a decade helping international companies enter the region with impact, integrity, and deep respect.Together, we unpack:Why your handshake, dress, or choice of words could open doors—or silently close themHow wasta (relationship capital) works, and how to build trust ethically in the GCCThe key differences between Dubai, Riyadh, and Doha that brands must understandCrucial insights for women entering leadership or entrepreneurship in the GulfWhy hospitality isn’t just tradition—it’s strategyWhether you're an entrepreneur, executive, or global citizen ready to engage with the Middle East, this episode offers a real-world roadmap to navigating the Gulf with grace and cultural intelligence.Tune in, take notes, and leave empowered to connect deeper and lead wiser.Connect with Corina: https://www.linkedin.com/in/corinagoetz/Learn about the Silk Way Roadshow: https://ispeakuplightup.com/the-silk-way-roadshow/Join us on this unique journey!Some tools for Entrepreneurs to scale, as well as in-person events to join: https://ispeakuplightup.com/Get my Self-Mastery Journal To Master Your Mind And Shape Your RealityJoin me in IG: https://www.instagram.com/lightupwithval/LI: https://www.linkedin.com/in/valerievkim/

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