Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to reread old textbooks. He shares thoughts on his passion for being outdoors, the human psychological side to dealing with clients and their programs, and his thoughts on future trends that will be important.

We bust some big cardio myths and we disuss how fitness pros write for the approval of their peers vs writing for the end user. How that can be valuable and how it can miss the ultimate audience. Special Guest: Alex Viada.

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