Finding Your Purpose

06/12/2023 20 min Episodio 64
Finding Your Purpose

Listen "Finding Your Purpose"

Episode Synopsis

Sue explores the topic of finding one's purpose, discussing the feeling of being lost and lacking meaning in life, and the importance of understanding one's why.
Sue shares her own experiences of searching for purpose and the mistakes many people make by focusing solely on making money. Inspired by Simon Sinek's book, "Start With Why," Sue delves into the concept of the Golden Circle and how it applies to solopreneurs. She emphasises the significance of values and identity in building a personal brand and finding fulfilment. 
KEY TAKEAWAYS
Finding your purpose is essential for feeling fulfilled and aligned in your life and business.
Focusing on what you sell to make money can limit your identity and prevent you from diversifying.
Your purpose and values should be at the core of your business and guide your decisions and actions.
Your identity and the identity of your future self play a crucial role in shaping your purpose and vision.
Journaling and reflecting on what brings you joy, what makes you emotional, and what feels like your biggest values can help uncover your purpose and why you do what you do.
BEST MOMENTS
"The biggest mistake that we make is the focus on what we sell to make money. It gives us no opportunity to diversify. It's hard to brand any old digital course, especially harder if the course itself is actually the wrong packaging." 
"Your identity in the reality that you're in now and the identity you project to the world and the identity of your future self are two very different people. You wanna be an altogether different, more grown, expanded person in the future and you wanna bring that identity to your purpose." 
"Your power is actually in your why because that's going to give you longevity. It's going to give this business that you're creating the why behind it will allow you to create a plethora of different what products and how you do it." 
"The most valuable thing that you can do is to journal out these three questions: What brought me joy today? What made me cry, feel angry or get fired up? What feels like my biggest values today? After a few weeks, you'll start to notice a pattern."
VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker
[email protected] 
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

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