Listen "Art of Pricing Strategies in SaaS with Naveen Mohan at Otter"
Episode Synopsis
I am thrilled to have Naveen Mohan, who leads monetisation at Otter.ai, bringing deep experience from Adobe and Loom. With a Carnegie Mellon Information Systems degree and software engineering background, he combines data science expertise with product management. In this conversation, Naveen Mohan, Product and Monetisation Lead at Otter.ai, shares his journey from data science to product management, emphasising the importance of experimentation in pricing strategies and the evolution of monetisation in tech startups. He discusses the balance between soft and hard paywalls, the rise of hybrid pricing models, and the significance of data-driven insights in growth strategies. Naveen also highlights the importance of regular pricing reviews and the role of monetisation across different departments in a company. Timestamps 02:13 Career Journey and Transition to Product Management 04:04 Monetization Strategies and Pricing Evolution 07:02 Common Pricing Mistakes and Experimentation 10:00 Balancing Paywalls and Conversion Strategies 12:16 Hybrid Pricing Models in SaaS 14:12 Bundling AI Features in SaaS Products 17:20 Growth Strategies and Resource Allocation 20:10 Key Metrics for Growth and Monetization 24:17 Hiring for Growth Teams 26:09 Pricing AI-Powered Features 30:25 Revisiting Pricing Strategies 33:02 Monetization Ownership Across Departments 36:22 Competitive Pricing in a Crowded Market 40:09 Lessons Learned in Monetization Leadership Naveen's Links LDN/ X – https://www.linkedin.com/in/mohannaveen Website – Otter.ai My Links Podcast: https://lifeselfmastery.com/itunes Newsletter: https://partner-grow.beehiiv.com/subscribe YouTube: youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal LinkedIn: https://www.linkedin.com/in/rohit857/
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.