What makes us behave the way we do? How can we identify and influence the way others act? And how should an influential leader really behave?In this episode, we hear Richard Pharro, CEO of APMG International, talk to Robert den Broeder, a  Coach and guru of behavioral change, to answer all these questions and more. Robert is the Author of: "Organizational Behavior Management (OBM), an introduction" and the Managing Director at OBM Dynamics. Recognized as “The Science of Success”, Robert and Richard discuss everything OBM: from the most common behavioral issues, what triggers them, to how to get to the root of what motivates people. Touching on foundational industry theories like Classical Conditioning and Emotional Bank-accounts, Robert explains the critical keys we need to unlock to “the specific value streams” of individuals and ultimately get to the root of their behaviors.We finish up by asking Robert to divulge his tips for being an impactful, powerful leader and share what his three pieces of advice would be to any new manager wanting to successfully and subtly govern their team.So, If you  have a personal interest in knowing how to spot behavioral issues and want to develop the knowledge and skills to combat them, to become the best leader you can, join us as we extract the actionable secrets of Organizational Behavior Management from Robert. Links:To find out how you can apply the scientifically proven OBM, or “Science of Success”, to your department or team look at our OBM Foundation courseConnect with Robert on LinkedIn Robert's Book: Organizational Behavior Management – An Introduction 

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