What happens when leaders of a successful company bare their souls about their deepest struggles at VeeCon 2023? In this episode, you'll uncover how a top executive at Athletic Greens transformed his personal battles with mental health into a compelling, authentic brand narrative. You'll hear firsthand how their raw honesty about dealing with PTSD, depression, and anxiety not only brought them personal healing but also forged a strong emotional connection with their audience, including Kevin. This isn't just about marketing—it's about the profound impact of being real and vulnerable in building a brand that truly resonates.Join me, Kevin Shook, as I share my experiences from VeeCon 2023, hosted by Gary Vaynerchuk, and the unforgettable session with Athletic Greens' top executives. Discover why their genuine storytelling struck a chord with me and how it can transform your approach to self-branding. From the breakout sessions at Lucas Oil Stadium to their heartfelt confessions, this episode is packed with insights that go far beyond traditional marketing tactics. If you're looking to elevate your personal or business brand by being authentically you, this conversation is an absolute must-listen.Support the show

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