Have you ever wondered why marketing in the life sciences industry is so different from traditional marketing? In this episode, we dive deep into the power of science marketing, the impact of brand storytelling, and how companies can successfully position their products in a competitive market.From publishing content to collaboration with industry, we'll show you how to harness the power of science marketing for success. Why do some breakthrough innovations never reach their full potential, while others become industry leaders?Our guest, Elizabeth Chabe, is the CEO of High Touch Group and a leading expert in scientific marketing. She shares invaluable insights on how companies can build credibility, shorten sales cycles, and effectively communicate complex innovations to investors, researchers, and the public.We also explore:✅ Why scientific breakthroughs fail without proper marketing ✅ The biggest mistakes life sciences companies make ✅ How to pitch complex ideas to experts & decision-makers ✅ The secret behind pharma ads & storytelling in healthcare ✅ How conferences & live demonstrations can transform your brand This episode is packed with expert strategies, real-world examples, and game-changing marketing insights for biotech, medtech, and pharma professionals.⏱️ Chapters:00:00 Introduction02:24 Why Science Marketing is Crucial05:38 How to Tailor Your Message for Experts14:29 The ROI of Marketing – Why It’s a Game Changer22:24 The Secret Behind Pharma Ads & Storytelling27:31 A Genius Conference Marketing Strategy32:25 The Future of Science Marketing & Live Engagement35:04 Why Elizabeth Runs a Global Business38:50 A Sneak Peek Into Her Book – The Giants Ladder42:31 Final Thoughts & Takeaways🔗 Links Mentioned:📌 Connect with Elizabeth Chabe on LinkedIn: https://www.linkedin.com/in/eviselli/📌 Learn more about the work she does at High Touch Group📌 Grab a copy of Elizabeth's book, The Giants LadderFor transcripts, check out the podcast website - www.lifesciencespod.com

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