Send us a textIn this episode of the Life Science Success Podcast my guest is Holley Miller, a category designer and commercial growth expert who helps life sciences companies drive reliable revenue and build market dominance through her innovative strategies at Grey Matter Marketing. With 30 years of experience in global marketing and product management, Holley transforms companies by changing market behaviors and creating category leadership.00:00 Introduction to Life Science Success Podcast00:35 Meet Holley Miller: Category Designer and Commercial Growth Expert01:35 Holley's Journey into Life Sciences02:41 Transition from Tobacco to Medical Devices05:15 Understanding Category Design08:58 Examples of Successful Category Design12:05 Founding Grey Matter Marketing18:04 Challenges in Life Sciences Marketing23:14 Strategies for Effective Market Adoption26:46 The Importance of Problem Marketing29:12 Innovative Solutions in Spinal Surgery31:33 Frameworks for Understanding Company Vision35:17 Challenges and Overcoming Obstacles37:53 Evolution and Lessons from Grey Matter40:35 Focus Areas and Client Selection43:27 Success Stories and Impact47:29 Leadership Advice and Inspirations48:44 Concerns and Future of Healthcare Technology50:12 Generative AI and Future Prospects54:25 Conclusion and Contact Information

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