Life in Programmatic Digital Out-of-Home

Life in Programmatic Digital Out-of-Home

Por: JCDecaux UK
In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success. Hosted on Acast. See acast.com/privacy for more information.
36 episodios disponibles

Latest episodes of the podcast Life in Programmatic Digital Out-of-Home

The JCDecaux Programmatic DOOH Live Awards 2025 13/05/2025
Why an Omnichannel Approach to pDOOH Drives Incremental Performance 22/04/2025
The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation, and Measurement 16/04/2025
How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity 01/04/2025
Real-time Optimisation and Dynamic Creative are the Big Wins in Programmatic DOOH 20/03/2025
Why Data, Collaboration, and Bravery are key to Success in pDOOH 06/03/2025
Seven Key Factors for Success in Programmatic DOOH 20/02/2025
Programmatic DOOH Campaigns that Rocked in 2024 19/12/2024
How Does Programmatic DOOH Fit in a Retail Media Strategy? 12/12/2024
Understanding the Unique Benefits of pDOOH in an Omnichannel Context 05/12/2024
How to Navigate The Fragmented Programmatic Advertising Ecosystem 19/11/2024
Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers 07/11/2024
Unpicking the Latest Trends in pDOOH 10/10/2024
The DMEXCO 2024 Special 25/09/2024
The Big Handover Episode 12/09/2024
Data, Creativity and the In-housing Dilemma 25/07/2024
Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH 11/07/2024
How Location Data can Drive Better Performance in Omnichannel Programmatic 27/06/2024
How to Increase Brand Awareness by 55% in Just 10 Days 19/06/2024
Skyrise Delivers 21% Uplift in Revenue for The Woodland Trust Using pDOOH 06/06/2024
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