The Big Handover Episode

Life in Programmatic Digital Out-of-Home
12/09/2024 26 min Temporada 4 Episodio 1
The Big Handover Episode

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Episode Synopsis

In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond. Hosted on Acast. See acast.com/privacy for more information.

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