Send in a question or feedback! In this episode of Life Curious Women, host Ashley Nadine Lopez sits down with Ariana Nathani, founder of the wildly successful dating platform, Drinks First. She talks about the initial stages of the podcast, the challenges of dating apps, and the idea of using a podcast as a format to address those challenges. Ariana discusses the growth of Drinks First, including the use of TikTok for discoverability and the transition from a podcast to a dating ecosystem with events and a community. Drinks First is a brand that started as a podcast and has grown into a successful events company. The founder, Ariana Nathani, created a brand that resonated with people on the pillars of inclusivity and creating spaces where people can connect. The success of Drinks First is measured by the inclusive community it has built and the connections people have made at their events. Whether you're a creative entrepreneur, a woman leader, or just someone who loves a good success story, this episode is for you. Ariana gets candid about juggling a full-time career while scaling Drinks First, the importance of building connections, and her advice for betting on yourself—even when it feels scary.Key Takeaways: Starting with a minimum viable product and taking imperfect action is key to getting started on a project or idea. Providing value to the audience is crucial for growth and engagement. Using social media platforms like TikTok can help with discoverability and reaching a wider audience. Transitioning from a podcast to a dating ecosystem with events and a community can enhance the overall experience for the audience. Drinks First started as a podcast and has grown into a successful events company. The brand focuses on inclusivity and creating spaces where people can connect. The success of Drinks First is measured by the inclusive community it has built and the connections people have made at their events. Ariana balanced her full-time corporate job with building Drinks First until she could leave her job and focus on the brand full-time. Having a safety net and being practical are important when making the transition to entrepreneurship.Follow Ariana and Drinks FirstFollow Ariana on Instagram and Tik TokFollow Drinks First on Instagram and Tik Tok----------------------------Find out how to join our retreat to Guatemala March 2025. 🌐 Connect with Us: LCW Instagram: ⁠⁠@LifeCuriousWomen⁠⁠⁠⁠ LCW Tik Tok: ⁠⁠@LifeCuriousWomen⁠⁠ Ashley Nadine Lopez Instagram: ⁠⁠⁠⁠⁠@AshleyNadineLopez⁠⁠⁠⁠⁠ Ashley Nadine Lopez Tik Tok:

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