With over 15 years of experience shaping some of Australia’s most high-profile sporting moments, Mark Falvo knows how to build legacy from the ground up. From leading the charge on the 2023 FIFA Women’s World Cup bid to now spearheading the 2027 Netball World Cup as Chief Operating Officer, Mark has mastered the balance between operational excellence and long-term impact. In this episode, Amber Daines speaks with Mark about what it takes to deliver a world-class event—from creating athlete-first experiences to building culture within a startup-like organization. Mark shares his insights on why women’s sports deserve more than just moments in the spotlight and how events like the Women’s World Cup can shift generational attitudes. He also opens up about navigating career change after a long stint in football, taking time to reflect, and re-aligning with purpose. This is a conversation about performance, planning, and what happens when sport becomes a platform for real social change. Connect with Amber Daines here https://amberdaines.com Life After the Whistle is a winning podcast thanks to our founding sponsor, the Central Coast Sports College (https://ccsc.nsw.edu.au) , empowering your future through education.See omnystudio.com/listener for privacy information.

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