If you want to stand out in the market, it is essential todifferentiate yourself and show how you add value to your clientsand solve their problems.In this episode, Brian Buffini and branding expert SallyHogshead delve into the most common personality traits and howpeople and brands can use their strengths to provide value and setthemselves apart from their competition.Her new book Fascinate explores how to make your brandimpossible to resist. Do not miss this powerful interview and getyour free assessment tool - just for tuning in.

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