This season, we are producing a 6 episode mini-series with our Founder and Host, Nada Jones, to get you from idea to launch. And for those of you past the start-up phase, stay tuned, these mini-episodes are a great way to refresh, retool and rethink the way you currently run your business.
In this second episode, Nada focuses on researching your industry and your competition before you say YES to launching. Doing your homework now is the key to walking into your future with eyes wide open. Nada walks you through the questions you should be asking when researching. How to niche down or differentiate your brand within your industry? What market opportunities exist? What mindset shifts have your potential consumer gone through? What do they need from your potential service or product? And if you are beyond launch mode, Jones highlights the many ways asking these questions will help you dig deeper to improve your customer experience to grow your business.
Grab your notebook and a pen as Nada (along with Google) guides your research one important question at a time.
 Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyforher and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.
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