Welcome to another episode of The Zen Courses Show! Today’s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual.
In this episode, you'll discover the game-changer for effective marketing. Enjoy!
In This Episode, You'll Learn: • What positioning is and how it can help you sell more courses and other products • The cold, hard truth about self-paced courses and completion rates • How the live bootcamp model is differs from self-paced online courses • Why learners need more structure than we think • The pros and cons of hybrid courses • Non-salesy marketing strategies for introverts • Why you should build a minimum viable course (MVC) instead of focusing on perfection • Unconventional non-LMS ways to run your online course
Resources that Philip Mentions: • PhilipMorganConsulting.com • The Positioning Crash Course • Prison Break Bootcamp
• Free workshops Philip and I are hosting on positioning and marketing your course
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Lastly, I want to say THANK YOU to Philip for sharing his story with us on The Zen Courses Show!

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