Galen Hair talks with Aleksa Aleksic, a roofing industry marketing consultant, who discusses marketing strategies for roofers. Aleksa highlights the importance of a strong social media presence and brand and criticizes the use of non-exclusive leads in favor of those with higher conversion rates and underscores the importance of community involvement and successful handling of online reviews. Who's the Guest? Aleksa Aleksic is a seasoned marketing consultant with a specialized focus on the roofing industry. Recognizing the challenges that roofing contractors face in attracting new clients and growing their businesses, Aleksa dedicated himself to bridging this gap. With a background in marketing consultancy, he saw an untapped opportunity to make a significant impact in the roofing sector.   Highlights The challenges and importance of effective marketing in the roofing industry The importance of having a strong community, a strong brand and a good social media presence in modern marketing Data privacy and the ways companies collect personal data The value and benefits of exclusive leads Finding the right marketer for growth and deciding on the best channels for marketing The role of online reputation and reviews in business growth How roofing company owners should invest the time into marketing and to learn to speak the language of the customers   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com [email protected] Connect with Aleksa Aleksic https://www.linkedin.com/in/alexdoesbiz  

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