This week chatting with Shashank Nimkar, founder @Earth Tatva -an award-winning Indian startup redefining sustainable design by recycling ceramic waste into new products that reduce mining by 60% and carbon footprint by 30%. From discovering art at an early age to developing the innovative Tatva Mix, Shashank shares how creativity, curiosity, and purpose guided his journey. Tune in!Timestamps:00:00 - intro01:06 - sourcing the "right' ceramics 02:47 - discovering art and origami04:23 - pursuing art instead of traditional careers 06:00 - is design school necessary?10:45 - thoughts on original ideas and waiting for eureka moments13:26 - finding problems worth solving, creating products that *actually add value 19:43 - formulating the "Tatva Mix"22:03 - Branding and marketing as a eco-friendly company 29:25 - can eco-friendly business be profitable? 35:54 - collaborating w/ businesses and white labelling 37:00 - *Japanese quote and an Indian quote*, innovators curse, importance of pet projects40:19 - from abstract thoughts to products that give phenomenal user experience 41:50 - thoughts on self-discipline as a student turned founder 46:34 - defining success, minimalism 50:48 - PRESPECTIVEShashank NimkarLinkedIn Earth TatvaWebsite Book Recommendations- Steal Like An Artist - The Innovator's DNA- The Idea Factory Note: The views expressed by our guest do not necessarily reflect the views of LET'S WALK or it's host(s)Thanks for listening!

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