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Listen "How Morena Built Kodes Through Wholesale and In-Person Pitching"
Episode Synopsis
How Morena Built Kodes Through Wholesale and In-Person Pitching
In this episode of Let’s Talk Shop, I’m joined by Morena Fiore, the founder and designer-maker behind Kodes, a bold jewellery brand known for statement pieces, Art Deco influences, aromatherapy diffuser jewellery, and her popular glasses chains.
Morena shares her journey of turning a personal story into a thriving brand, how she rebranded with a strong “why,” and how wholesale has helped her grow in ways she never expected. From pitching in person to opticians, to standing out at 100% Optical with a bright and disruptive stand, Morena has taken a less traditional wholesale route and made it her own.
We also talk about how to push past discomfort when selling, managing business growth alongside ADHD, balancing two businesses, and why wholesale can provide both validation and resilience in a changing retail landscape.
If you have ever felt nervous about pitching in person or wondered if wholesale could work for your brand, this conversation is full of practical tips and encouragement.
Time Stamps
00:00 Welcome and Introduction
00:52 Morena’s Journey into Jewelry Making
02:09 The Importance of Personal Expression
04:15 Support and Community for Alopecia
05:31 Diving into Wholesale and Trade Shows
07:52 Overcoming Sales Challenges
11:39 Tips for Successful In-Person Sales
17:57 Staying Motivated and Inspired
18:40 Exciting Wholesale Opportunities
19:08 Turning Competitiveness into a Game
19:42 Mapping Success and Motivation
20:17 The Importance of Follow-Ups
22:11 Managing ADHD in Business
24:23 Balancing Two Businesses
26:37 Wholesale Growth and Challenges
33:09 Proudest Wholesale Moments
37:02 Where to Find Us
Connect with Morena
Website: kodes.me.uk
Faire direct link: https://faire.com/direct/kodes?utm_source=widgetv2&widgetToken=bw_fj8t66jzfw
Instagram: @kodes_accessories
Website and SEO services: morenafiore.com
Resources mentioned
Sales Growth Lab: smallbusinesscollaborative.co.uk/sales-growth-lab
Elevate Your First Trade Show: smallbusinesscollaborative.co.uk/elevate-your-first-trade-show
Free Resource for Listeners
Want to send stronger, more confident wholesale emails?
Download my Email Pitch Checklist: smallbusinesscollaborative.myflodesk.com/checklist
Connect with me
Website: smallbusinesscollaborative.co.uk
Instagram: @small_business_collaborative
Subscribe to Let’s Talk Shop on Spotify, Apple Podcasts, or wherever you listen.
In this episode of Let’s Talk Shop, I’m joined by Morena Fiore, the founder and designer-maker behind Kodes, a bold jewellery brand known for statement pieces, Art Deco influences, aromatherapy diffuser jewellery, and her popular glasses chains.
Morena shares her journey of turning a personal story into a thriving brand, how she rebranded with a strong “why,” and how wholesale has helped her grow in ways she never expected. From pitching in person to opticians, to standing out at 100% Optical with a bright and disruptive stand, Morena has taken a less traditional wholesale route and made it her own.
We also talk about how to push past discomfort when selling, managing business growth alongside ADHD, balancing two businesses, and why wholesale can provide both validation and resilience in a changing retail landscape.
If you have ever felt nervous about pitching in person or wondered if wholesale could work for your brand, this conversation is full of practical tips and encouragement.
Time Stamps
00:00 Welcome and Introduction
00:52 Morena’s Journey into Jewelry Making
02:09 The Importance of Personal Expression
04:15 Support and Community for Alopecia
05:31 Diving into Wholesale and Trade Shows
07:52 Overcoming Sales Challenges
11:39 Tips for Successful In-Person Sales
17:57 Staying Motivated and Inspired
18:40 Exciting Wholesale Opportunities
19:08 Turning Competitiveness into a Game
19:42 Mapping Success and Motivation
20:17 The Importance of Follow-Ups
22:11 Managing ADHD in Business
24:23 Balancing Two Businesses
26:37 Wholesale Growth and Challenges
33:09 Proudest Wholesale Moments
37:02 Where to Find Us
Connect with Morena
Website: kodes.me.uk
Faire direct link: https://faire.com/direct/kodes?utm_source=widgetv2&widgetToken=bw_fj8t66jzfw
Instagram: @kodes_accessories
Website and SEO services: morenafiore.com
Resources mentioned
Sales Growth Lab: smallbusinesscollaborative.co.uk/sales-growth-lab
Elevate Your First Trade Show: smallbusinesscollaborative.co.uk/elevate-your-first-trade-show
Free Resource for Listeners
Want to send stronger, more confident wholesale emails?
Download my Email Pitch Checklist: smallbusinesscollaborative.myflodesk.com/checklist
Connect with me
Website: smallbusinesscollaborative.co.uk
Instagram: @small_business_collaborative
Subscribe to Let’s Talk Shop on Spotify, Apple Podcasts, or wherever you listen.
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05/10/2025
Traditional Sales Skills Are Not Dead
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