Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.In this episode of Let’s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.This episode is sponsored by Cheetah Digital.Show Notes:Del TacoDel Yeah! RewardsErin LevzowTime Stamps:03:00 - Erin’s favorite Loyalty Program10:15 - Del Taco's Context11:22 - Del Taco’s Loyalty Program Concept17:30 - Membership figures for Del Taco’s programs18:34 - Pareto Principle perspectives22:40 - Erin's knowledge gained while working in Las Vegas31:03 - Replatforming Del Taco’s program34:53 - Del Yeah Rewards' future priorities40:15 - Del Yeah Rewards Perspective on Metaverse

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