Today's guest, Tomasz Makaruk, holds a Ph D in Marketing and has spent more than a decade specialising in loyalty.In this episode, we will hear a comprehensive overview of the loyalty industry in his home country of Poland, which has more than 130 business-to-consumer loyalty programs.While it's still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive.Tomasz frequently publishes articles on his marketing blog, talking about the most interesting and complicated issues he sees when creating and managing loyalty programmes. Enjoy this episode to learn all about the loyalty industry in Poland.Show Notes:1) Tomasz Makaruk2) Marketing Business Blog

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