How can we become more creative at work? How do we measure good ideas? RSM Associate Professor Dirk Deichmann talks about his team’s research on assessing ideas, and how design thinking might be a way to boost creativity. He provides examples of applying design thinking and shares factors that can help, such as creating a work environment where people dare to be more creative and don’t feel like they’ll be punished if ideas don’t work out. We get a peek into how Dirk comes up with new research ideas and what inspires him to renew his own thinking.

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