When it comes to e-commerce, Richard Chalme, Rockstar CEO of BlueSwitch, is a true original. With over 25 years in the space, he’s helped brands navigate—and thrive—through wave after wave of digital disruption.He didn’t set out to become a tech entrepreneur. In the early 2000s, unsure of his path, he teamed up with a partner, blending his love of media with tech. That leap became the foundation for Blueswitch. Fast forward to today, and Richard is still ahead of the curve—guiding major brands through transformation with heart, hustle, and serious strategic vision.We talked about where the market’s headed:🔹 The urgent need for brands to focus on their top 3 strengths🔹 Why B2B e-commerce is the next big wave🔹 And how clarity, focus, and adaptability are critical to surviving—and winning👉 One standout moment: his father’s advice—“If you want to travel, write music, or create something that brings you joy—do it early. Don’t wait. Let it be part of your life while you build.” Wise words from a man who built, lost, and rebuilt one of the biggest fashion businesses in NYC.🗽 Also, listen to the end for the origin story behind the name “Chalame”… (Hint: Ellis Island gets a cameo.)Oh—and did we mention? Richard was one of the first five authorized Shopify professional services vendors. A real pioneer in the Shopify universe.If you’re in #DTC or Shopify and you don’t know Blueswitch yet—now’s the time.

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