ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "8. #neverstopselling from MQL to SQL | durhamlane"
Episode Synopsis
In this episode of Let's Talk ABM Declan chats to Richard Lane, Co-founder and CEO, and Lee Durham, Co-founder and CRO, of durhamlane. Richard and Lee coined a phrase; '#NeverStopSelling', believing that the wheels of commerce have got to keep turning, whatever the situation.
Here's what they cover:
- How to prospect in this new environment
- The role of durhamlane in your ABM tech stack
- How to progress MQLs to SQLs and close
- How sales and marketing alignment drive success
Here's what they cover:
- How to prospect in this new environment
- The role of durhamlane in your ABM tech stack
- How to progress MQLs to SQLs and close
- How sales and marketing alignment drive success
More episodes of the podcast Let’s talk ABM
84. ABM: The Language of Relationships
14/11/2025
83. ABM: Beyond the Campaign
14/11/2025
82. ABM: An Account-based Mindset
06/11/2025
81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
04/04/2025
In God we trust