ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "6. Hyper-targeted ABM advertising | Radiate B2B"
Episode Synopsis
In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.
Here's what they cover:
- How data drives successful ABM programs
- The role of Radiate B2B in your ABM tech stack
- Hyper-personalisation and advertising
- How sales and marketing together make a formidable team
Here's what they cover:
- How data drives successful ABM programs
- The role of Radiate B2B in your ABM tech stack
- Hyper-personalisation and advertising
- How sales and marketing together make a formidable team
More episodes of the podcast Let’s talk ABM
84. ABM: The Language of Relationships
14/11/2025
83. ABM: Beyond the Campaign
14/11/2025
82. ABM: An Account-based Mindset
06/11/2025
81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
04/04/2025
In God we trust