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Listen "41. Industry ABM | Google Cloud"
Episode Synopsis
In this episode of Let's talk ABM, Declan chats to Akriti Gupta, Global Head of ABM at Google Cloud. A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her journey in this realm across GE, Samsung, and now Google. Based in San Francisco, she currently heads Account-based Marketing for Google Cloud globally.
Here's what they cover:
- How Google Cloud achieved Sales and Marketing alignment
- The importance of Account Insights
- Google's tenet of 'fail fast, learn fast' applied to ABM
- Akriti's advice for anyone launching an ABM program
Here's what they cover:
- How Google Cloud achieved Sales and Marketing alignment
- The importance of Account Insights
- Google's tenet of 'fail fast, learn fast' applied to ABM
- Akriti's advice for anyone launching an ABM program
More episodes of the podcast Let’s talk ABM
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83. ABM: Beyond the Campaign
14/11/2025
82. ABM: An Account-based Mindset
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81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
04/04/2025
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