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Listen "32. Personalizing ABM at scale | Snowflake"
Episode Synopsis
In this episode of Let's talk ABM, Declan chats to Hillary Lupo Carpio. Hillary leads the ABM strategy at Snowflake, the Cloud Data platform. Hillary's built a sizable ABM function to support hundreds of Field Sellers across enterprise and Fortune 1000 accounts. The team runs integrated programs in target accounts with Field Marketing, Partner Marketing, Demand Gen and Sales Development to support more than 2,000 target accounts with the industry's best hyper-personalized experiences.
Watch this webinar and learn:
- How Snowflake personalizes ABM at scale
- Why strategy comes before technology
- What is the hardest part of ABM and why
- Advice on how to succeed at Account-based Marketing
Watch this webinar and learn:
- How Snowflake personalizes ABM at scale
- Why strategy comes before technology
- What is the hardest part of ABM and why
- Advice on how to succeed at Account-based Marketing
More episodes of the podcast Let’s talk ABM
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83. ABM: Beyond the Campaign
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82. ABM: An Account-based Mindset
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81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
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