ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Procter & Gamble Brought Diaper Culture To China"
Episode Synopsis
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.
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