Exceptional customer service is something that can build a brand or break it. In this episode, we dig deep into the Customer Communication Formula by Charlotte Purvis, how it has developed and where Charlotte's passion for customer service came from in the first place. We explore how to apply the practical advice offered in her book. She shares real-world experience gained from working directly with thousands of customer service professionals and their leaders. We talk about the importance of empathy in customer interactions and practical advice on how to display it. Her passion for helping companies and organizations learn how to improve customer service comes through loud and clear, exceeded only by her warm and authentic way of explaining her formula and point of view. Whether you're a team leader at a non-profit organization, a business owner, a customer service professional, or a brand ambassador in any capacity, expect to hear sparks of inspiration for you to improve your customer service interactions.https://www.charlottepurvis.comhttps://www.amazon.com/dp/1946425680https://cinnamonsparks.com/

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