In this episode of Lessons in Legacy by Santori & Peters, host Ryan Neupaver is joined by Will Host, CEO of Andocia Marketing, a marketing agency helping small businesses cut through the noise and make a lasting impact. From ministry leadership to marketing entrepreneurship, Will shares his unconventional journey, the lessons he’s learned scaling Andocia, and why he believes “leadership is jazz.” With candor and insight, he opens up about the challenges of growth, building the right team, and navigating a fast-changing world shaped by technology and AI. Takeaways: - Leadership is jazz. There’s no one playbook—great leaders adapt, listen, and improvise. - Growth is uncomfortable. Scaling a business means reinventing your team, processes, and systems year after year. - Customer service is the foundation. Beyond creativity, long-term client relationships depend on trust and care. - Every dollar counts. Marketing success isn’t just about creativity—it’s about strategy, measurement, and return. - AI is here to stay. Businesses that embrace new tools and automation will have a competitive advantage. - Legacy is about confidence. Will’s biggest lesson: trust yourself, trust your team, and know that you’ll figure it out.

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