Don Williams is the CEO of Don Williams Global, a consulting firm focused on helping businesses grow sales, improve the customer experience, and build high-performance cultures. For over 30 years, he has worked with entrepreneurs and Fortune 500 companies, offering sales training, customer-experience strategy, and leadership consulting. Don is the author of multiple best-selling books, including D.I.Y. Outbound Contact Center Toolbox and Romancing Your Customer, and serves as a professional speaker, consultant, and host of The Proven Entrepreneur Show. In this episode… Growing a business, leading people, and delivering remarkable customer experiences all come down to a few critical decisions. What separates leaders who constantly wow their customers from those who struggle to get buy-in, build teams, or scale? How can entrepreneurs sharpen their vision and execution in a crowded market? Leadership and customer experience expert Don Williams urges leaders to adopt an expansive mindset, define bold missions, and build the systems that make those missions inevitable. He advises seeing every situation through the other person's point of view and investing in top-tier talent, because true professionals deliver an ROI that justifies the premium. These practices create alignment, confidence, and momentum. Join Ghazenfer Mansoor in today's episode of Lessons From The Leap as he speaks with Don Williams, CEO of Don Williams Global, about leadership, mindset, and delivering exceptional value. Don explains how thinking expands opportunities, why you can't overpay great talent, and how value-based pricing attracts the right buyers.

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