In this episode of Lessons for Tomorrow, the topic of discussion revolves around all things ecommerce: where it’s been, what we’re seeing in the marketplace, and where both B2B & B2C are going in the future. Our host, Tim Ahlenius, is joined by BigCommerce Channel Account Manager, Sean Callihan, and together they discuss the surge in ecommerce stores that have been stood up in the last 1.5years and the shift that ecommerce merchants have been faced with to remain profitable. They provide insights into how business-to-business merchants have adapted to online selling, and how direct-to-consumer trends have been adopted by the majority transacting online. Tim and Sean share valuable insights surround the new generation of buyers, the importance of understanding industry trends, and how to embrace the quickly evolving ecommerce market. This episode will leave you energized and ready to tackle your ecommerce storefront!

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