Building a successful business requires an immense level of dedication, hard work and ingenuity along the way. And throughout that journey, a business owner needs to successfully navigate one of the most difficult challenges of all: scaling. On the latest episode of Lessons by the Lake, Bob sits down with Carl J. Cox, Founder of 40 Strategy, to discuss the challenges, as well as the intricacies, of scaling a business in today's day and age. At 40 Strategy, Carl works with CEO's to create strategic plans that sustainably grew organizations anywhere from 2x to 7x.This episode is packed with information and takeaways, which is bound to leave you with some considerations for your own business!Timecodes:0:06 - Introduction and overview on the topic of the day1:50 - How Bob Bedritis met Carl Cox and how their worlds collide4:20 - Carl's professional background and what led him to create 40 Strategy8:38 - Where the name "40 Strategy" came from and why 90% of strategic plans fail12:20 - Carl's book "Lost at CEO" and C.A.P.T.A.I.N. strategy24:03 - People, Process, and Systems28:10 - The personal issues that impact business owners34:30 - How Carl defines success37:54 - How to get in touch with Bob and Carl to discuss these topics40:02 - Closing remarksConnect with Bob Bedritis:WebsiteFacebookYouTubeLinkedIn

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