Gareth Moore is the CEO of Virginia Distillery, continuing the work of his father George with the production of American Single Malt. Additionally, Moore serves as Principal at Adelphi Capital, a middle-market merchant banking business in DC. He is also President of the Virginia Distillers Association and sits on the DISCUS Craft Advisory Council and other boards. Moore holds a BA from Boston College and an MBA from Georgetown University.   Here’s a glimpse of what you’ll learn:  Gareth is the CEO of Virginia Distillery Co. The company was founded by Gareth’s father, who had a passion for single malts despite being Irish The Virginia Highland Whiskey series is their primary product made by blending American silver malt with Scottish single malt Labeling the exact blending ratio is challenging due to the blending process Marketing experts advised against releasing unaged whiskey as it may be perceived as moonshine Weather and humidity can have a positive effect on aging whiskey Challenges in ramping up production include building the distillery, fine-tuning stills, and aging patience Courage and Conviction American Single Malt launched in April 2020 during the global pandemic Hospitality plays a role in reinforcing the brand experience Focus on providing unique and hands-on experience for visitors Challenges with control state regulations, but the progress made with commission structure   In this episode with Gareth Moore In this episode with Gareth Moore, Gareth describes the challenges of ramping up production and distribution while building a distillery, fine-tuning skills, and navigating supply chains despite launching a new product during the pandemic. How did Gareth Moore’s Virginia Distillery pivot and continuedly to be successful during and after the global pandemic? Gareth Moore is the CEO of Virginia Distillery Co., Gareth shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey. In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at [email protected] to schedule a strategy call.

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